top of page
Search

HOW TO PREPARE FOR YOUR BRAND PHOTOSHOOT

We have the know-how you need.



1. LIST YOUR PHOTOSHOOT GOALS

Creating photos for your brand is more than just a photoshoot. It’s setting your personal brand or business up for success. Without having a clear intent, you can’t be sure that your photos will achieve the desired result.

  • Are you rebranding?

  • Are you launching a new book, course, or product?

  • Or are you about to launch your first business and need photos that attract your dream customer?

Once you know the WHY, you can start mapping out the details that will visually bring your intent to life. Remember your goals and your ideal clients that you can’t wait to begin working with!


2. WHERE ARE THE PHOTOS GOING TO BE USED?

You might need a banner image for your newsletter or landing page, detailed shots of your products for an online course, or personalized stock images for your sales page or blog. By keeping the WHERE in mind when planning your personal brand photoshoot, you’ll have a range of content that will suit all of your marketing needs.


3. CREATE A VISION BOARD

Vision boards are a powerful, visual way to help you achieve the right look for your brand. This is key! This will this help us know what you’re looking for, and make styling your shoot so much easier.

Where’s the best place to find inspiration and create a vision board? Pinterest!


Here’s how:

  • Create a secret board and fill it with images that you LOVE. What stands out to you?

  • What’s your personal style already like? Find images that represent that

  • Add color palettes that resonate with you and represent your brand

  • Find objects that help to communicate the message you want to send

  • Choose destinations of your dream photoshoot location

  • Share your vision board with your photographer

You can also use this secret board to collect pictures of the types of shots that you want in your content bank. For example:

  • You in the distance, framed to be in the bottom right

  • Smiling headshot looking at the camera

  • Waist up, looking to the left in surprise

All of this will help make sure that your photographer is on the same page and you get the images you want.


4. PUT TOGETHER A DETAILED SHOT LIST

A shot list is the best way to make sure your personal brand photo shoot meets your expectations. By setting aside time to brainstorm ideas, you take out any room for guesses (and boo-boos). What you’ll have left is a bonafide plan that matches your color palette, style and personality. We love working with you, and you minimize the risk of having to fork out cash for a reshoot.


5. GATHER PROPS

Each prop should adds personality to your photoshoot and illustrates your brand’s story, you’ll have a successful photoshoot. Your makeup and hair choices are also props and need to fit in with your brand’s style. Other props to consider could include business cards, brochure and other business printed materials.


6. PLAN OUT YOUR WARDROBE

What you wear on set will make or break your personal brand photoshoot. Your outfits will communicate to your audience who you are, what you stand for and your brand’s message. Go into your closet and pull every item that matches or compliments your brand colors.

Next, think about accessories that can help you further your message. For example: if you want to help other people stand out, consider wearing a statement piece.


Don’t wear a blazer just because you think it will make you look professional. Choose items that make you feel comfortable, confident and scream YOU. This way, you’ll attract people who like you for your own unique vibe.


7. PRACTICE YOUR POSING

At your personal brand photoshoot, one pose is not going to cut it.

You need a variety of poses for your promos, social media, blog, sales page, website, Instagram Stories… you name it. My tip? Find a celebrity, personal brand or fellow online entrepreneur whose poses you like. (Meaning… you dig their vibe and think they come across in a way that you’d like to channel.)


Collect as many images as you can of this person. Gather them together in a folder or secret Pinterest board.


Now it’s time to start practicing.


Get dressed in your photoshoot outfits and stand in front of a mirror. Experiment with different poses, finding your favorite angles. When you’re stuck on ideas, mimic the poses of your muse.


Next, hone in on your facial expressions. Practice different ways of smiling, emotions (giddy, shocked and confused go a long way for me) and get to know the angles of your face. By adding a variety of poses to your arsenal, you’ll feel more confident during your photoshoot and less awkward in front of the photographer.


But don’t stress out if you’re struggling to find what works for you. We can always direct you and help you find the right angles to bring out your inner boss.



16 views0 comments

Kommentare


bottom of page